First digital fragrance to be launched by Look Labs
Rarible marketplace is where an NFT version of Cyber Eau de Parfum is being auctioned. This NFT was the product of a joint effort between a Canadian artist called Sean Caruso.
The growing interest in non-fungible tokens is soaring and more and more crypto enthusiasts including companies are joining this trend. In this regard, Looks Labs which is a beauty and lifestyle studio located in Germany has launched the first digital fragrance encoded into an NFT which is a digital unisex Cyber Eau de Parfum launched in Oct 2020 with an emphasis on the importance of protecting the environment .
According to Look Labs, it’s interesting to know that near-infrared spectroscopy was used to extract physical Cyber Eau de Parfum scent and the scent is displayed in this work of art as spectrum data.
Sean Caruso who had a share in designing the NFT said that the original packaging of the bottle of the perfume was the inspiration behind the current design;
Look Labs, a contemporary beauty and lifestyle studio founded in Berlin, Germany, has launched the first digital fragrance encoded into a non-fungible token, or NFT, offering further evidence that the digital art craze continues to grow.
The fragrance is a digital version of the unisex Cyber Eau de Parfum, which was launched in October 2020 with a strong focus on environmental sustainability. The NFT collectible was designed in collaboration with Montreal-based artist Sean Caruso.
The scent of physical Cyber Eau de Parfum was “extracted using near-infrared spectroscopy and is represented in the art piece itself in the form of spectrum data,” Look Labs explained.
Regarding the NFT design, Caruso said he was inspired by the original packaging of the physical perfume bottle. He explained:
“For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, contrast to the Gigeresque styled platter.”
Rarible is auctioning only 10 NFTs and every single one of them comes with a physical collector’s edition of Cyber Eau de Parfum along with a printed OLED label that if pressed lights up in red.
ADA stands at $2 prior to Cardano smart contract announcement
Since May, this is the first time ADA hits $2 which is interesting because it happened before the introduction of Cardano smart contract. ...
SEP 13, 2021
The hacker returned almost all of the $600M and rejected the $500K reward from Poly Network
In a white hat gesture, Poly Network hacker gave back all of the money and said that he is neither interested in the bounty nor in responding to the offer. ...
AUG 12, 2021
$600 million was stolen in an exploit on Poly Network
In an exploit, hackers managed to steal $600 million from the Poly Network across three chains. ...
AUG 10, 2021
Bitcoin breaks $43K and crypto fans are optimistic once again after months of stress
After weeks of wait, finally, the crypto market rises from its ashes and breaches the $43K level, and records the highest price in the last months. ...
AUG 06, 2021