Crypto in Formula 1: A collaboration between Aston Martin and Crypto.com
In a collaboration, Crypto.com and Aston Martin F1 team have had an agreement prior to this British car manufacturer’s 2021 F1 car launch.
The Hong-Kong-based cryptocurrency platform, Crypto.com is the first of its kind to team up with an F1 team. This cooperation will be official and seen when Crypto.com’s logo is on Aston Martin F1 racing cars in the forthcoming season. And in this regard, Kris Marszalek, CEO of Crypto.com and its co-founder expressed his satisfaction:
“We are extremely excited to be partnering with Aston Martin Cognizant Formula One™ Team. There is a strong alignment between our brands and the aspirations of our customers. In only four years we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide.” (Source: blockchain.news).
This partnership will entail several years of sponsorship and will be effective just when Aston Martin re-renter F1 tournaments after 61 years of absence.
Crypto.com will enjoy huge exposure and promotion for its trading platform with having its logo on the Aston Martin F1 cars and Mr. CEO is so happy about it and believes that this partnership has been great due to the British Car Company’s famous brand and more promotions are expected, thanks to the partnership.
Aston Martin F1 team’s chairman also was absolutely thrilled about the partnership as he said:
“I am very impressed by the vision of the Crypto.com management and the tremendous speed at which their platform is growing. I am sure this partnership will bring a fresh perspective to both our business and introduce both brands to new audiences.”
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